ConFido
A product-service ecosystem designed to make dog walking accessible and safe for elderly and mobility-impaired users
00
challenge
Elderly and mobility-impaired people often have to give up walking their own dog — handing them over to dog sitters and losing one of the most important moments of their daily routine. The question was not how to replace this moment, but how to make it possible again: safe, accessible and socially connected.
solution
A neighbourhood-based service connecting elderly users with verified volunteer companions for dog walks. Users subscribe via app or a simplified home device (Kit Accessibilità+). A clip-based identification device on the dog's leash enables smart pairing between user and volunteer at the meeting point, with real-time GPS tracking throughout the walk. Volunteers accumulate points redeemable in a partner shop — sustaining motivation within a volunteer logic.
ConFido demonstrated how service design can address social isolation through a system that is simultaneously inclusive, safe and community-building. The two-package model — app-based for digitally confident users, device-based for those without smartphones — ensured genuine accessibility rather than assumed it. A transferable model for neighbourhood-scale social innovation: leveraging existing community networks to solve problems that institutional services cannot reach.
The service operates across two user types with opposite needs and motivations. The assisted user — typically an elderly person — needs safety, simplicity and the reassurance that someone trustworthy will be there. The volunteer — a dog owner, a student, an active retiree — needs flexibility, a lightweight commitment and a sense of meaningful contribution. The system was designed to serve both simultaneously, without compromising either.
Accessibility was embedded at every level of the interface design. The app follows WCAG AA and AAA guidelines throughout — high contrast, large typography, Verdana for legibility. The Kit Accessibilità+ home device removes the smartphone dependency entirely, enabling users with no digital confidence to access the full service through a simplified physical interface. Prototypes of both physical devices were produced via 3D printing and validated in a service walkthrough video.
01
User Research
Two users, opposite needs
Analysis of two distinct user groups — assisted users (elderly, mobility-impaired) and volunteer companions (dog owners, students, active retirees) — each with specific motivations, constraints and interaction modes. The service architecture emerged from mapping where their needs could converge rather than conflict.
02
Service Design
Building the ecosystem
Service blueprint developed across the full user journey — from subscription to walk completion to feedback. Two subscription packages designed to cover different levels of digital confidence: app-based for independent users, home device-based for users without smartphones. Volunteer incentive system (points → rewards) designed to sustain motivation within a volunteer rather than commercial logic.
03
UX and Accessibility
Designing for real users
App designed to WCAG AA and AAA standards — high contrast, Verdana typeface, large touch targets, guided procedures at every step. The home device (Kit Accessibilità+) designed as a standalone booking interface for users with no smartphone access. Both physical devices prototyped via 3D printing and validated in a service walkthrough video.
04
Branding
Trust as visual language
ConFido — a play on "con Fido" (with the dog) and "confidare" (to trust) — named to reflect the relational core of the service. Yellow as the primary brand colour: energy, positivity, outdoor vitality. Logo: a dog on a leash with a visual play between the letter "i" and the ball the dog chases — playful, immediate, warm.
year
2024
Client
Contest ADI & Quattrozampeinfiera - Winner project. In collab with Michele Zanchi (Studio Cronchi)



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